{
"products": [
{
"id": "bike-001",
"name": "Carbon Road Bike",
"price": 2499,
"category": "cycling"
},
{
"id": "boots-002",
"name": "Hiking Boots",
"price": 189,
"category": "outdoor"
}
],
"merchant": {
"name": "NZ Outdoor Co",
"acp_enabled": true
}
}
Find me outdoor gear under $200
Here are some great options...
Show me hiking boots
Purchase Now
Bike
Carbon Road Bike
$2,499
Hiking Boots
$189
Garden Tools Set
$89
Car Parts Kit
$156
Outdoor Tent
$299
TV
$1,299

Your products, ready for Agentic Commerce

Agentic Commerce helps New Zealand businesses connect their product and payment systems into the new generation of agent-driven commerce — across OpenAI, Google, Anthropic, and Meta.

These are not four copies of the same protocol. OpenAI's Agentic Commerce Protocol (ACP) shares your catalogue with ChatGPT. Google's Universal Commerce Protocol (UCP) covers the shopping journey, with Agent Payments Protocol (AP2) for signed payment mandates and Agent-to-Agent (A2A) as the way agents talk to each other. Anthropic's Claude for commerce is a blueprint for an agent inside your own app, and it stops before payment. Meta is testing in-app discovery and one-tap checkout, plus a messaging agent, without an open commerce protocol of its own.

From your existing product or checkout data, we prepare the feeds, checkout handoffs, and payment flows each of those surfaces actually asks for, so your products can be found and bought wherever customers are already talking to an agent.

Get Started Today

What We Do

We help NZ brands, distributors, and retailers prepare for a world where AI agents handle product discovery, and sometimes checkout, across OpenAI, Google, Anthropic, and Meta.

  • Structuring your catalogue for an ACP product feed into ChatGPT, and for Google's Universal Commerce Protocol
  • Mapping product, pricing, and availability data to the schemas those agents can read
  • Preparing checkout and payment flows for ACP where you are an approved partner, and for Google's AP2 mandates
  • Making the same catalogue usable in Claude for commerce and in Meta's in-app shopping and messaging agents, without handing over your checkout
  • Hosting, validating, and continuously maintaining your feeds and endpoints as the options evolve

Example: Multi-Protocol Agent Commerce Feed

An ACP product feed is how ChatGPT reads your catalogue. Google's UCP covers discovery through to post-purchase, and AP2 adds a signed payment mandate when an agent is allowed to pay. A2A is only the transport between agents, not a second checkout standard.

{
  "@context": "https://agenticcommerce.dev/schema",
  "@type": "ProductFeed",
  "version": "1.0",
  "merchant": {
    "id": "nz-outdoor-co",
    "name": "NZ Outdoor Co",
    "acp_enabled": true,
    "checkout_endpoint": "https://api.nzoutdoor.co/checkout",
    "payment_endpoint": "https://api.nzoutdoor.co/payment"
  },
  "products": [
    {
      "id": "bike-carbon-001",
      "name": "Carbon Road Bike",
      "description": "Lightweight carbon frame road bike",
      "price": 2499,
      "currency": "NZD",
      "category": "cycling",
      "availability": true,
      "inventory": {
        "quantity": 15,
        "tracking": true
      },
      "shipping": {
        "weight": 8.5,
        "dimensions": {
          "length": 180,
          "width": 30,
          "height": 100
        }
      },
      "images": [
        "https://cdn.nzoutdoor.co/bike-001-1.jpg",
        "https://cdn.nzoutdoor.co/bike-001-2.jpg"
      ],
      "attributes": {
        "brand": "NZ Cycling",
        "material": "Carbon Fiber",
        "size": ["S", "M", "L"]
      },
      "tags": ["road", "carbon", "racing"]
    }
  ],
  "metadata": {
    "last_updated": "2024-01-15T10:30:00Z",
    "feed_version": "1.2.3"
  }
}

Why Now

AI-driven commerce is moving fast, and the four big surfaces do not offer the same thing. OpenAI's ACP puts your catalogue into ChatGPT, with in-chat checkout only for approved partners. Google's UCP is the shopping journey on AI Mode and Gemini, and AP2 is the payment mandate underneath it.

Anthropic's Claude for commerce, launched in 2026, lets a retailer run a shopping agent that fills a cart and then hands the buyer to the merchant's own checkout. Meta is testing one-tap checkout on Facebook and Instagram, and a Business Agent that can sell in WhatsApp, Messenger, and Instagram messages.

New Zealand businesses can prepare the catalogue and checkout once, and be ready as each surface opens further.

2024-2025

OpenAI and Stripe launch ACP

Instant Checkout starts in ChatGPT for approved US merchants. In 2026 the emphasis shifts to product discovery, with the merchant's own checkout for everyone else

2025

Google splits payments from the shopping journey

AP2 launches in 2025 with 60+ partners. UCP follows in January 2026 for discovery, checkout, and post-purchase on AI Mode and Gemini

2026

Anthropic and Meta join, differently

Claude for commerce is an open blueprint that does not take payment. Meta tests in-app checkout and a messaging agent, with no open protocol of its own

Who It's For

The rise of agent-driven commerce benefits any NZ business selling physical products or handling payments online. If your brand sells goods, manages catalogues, or takes online payments, preparing for OpenAI, Google, Anthropic, and Meta means your products can be discovered, and purchased where that surface actually checks out, inside the agent your customer is already using.

Automotive Parts

Distributors and retailers serving the automotive industry

Bike

Bike & Outdoor

Equipment retailers for cycling and outdoor enthusiasts

Home & Garden

Suppliers and specialists in home improvement

Importers

Manufacturers and brands bringing products to NZ

E-commerce

Specialty brands selling online

Retailers

Multi-channel businesses with physical and online presence

If your business sells products online, these agents are your next channel.

💬 Get in touch to prepare your catalogue

Prepare your business for OpenAI, Google, Anthropic, and Meta — four different ways an agent can find your products and, in some cases, take the buyer to payment.

We help NZ brands establish product feeds, checkout handoffs, and payment flows so you are positioned for the next era of online commerce.

Email: hello@agenticcommerce.co.nz