{
"products": [
{
"id": "bike-001",
"name": "Carbon Road Bike",
"price": 2499,
"category": "cycling"
},
{
"id": "boots-002",
"name": "Hiking Boots",
"price": 189,
"category": "outdoor"
}
],
"merchant": {
"name": "NZ Outdoor Co",
"acp_enabled": true
}
}
Find me outdoor gear under $200
Here are some great options...
Show me hiking boots
Purchase Now
Bike
Carbon Road Bike
$2,499
Hiking Boots
$189
Garden Tools Set
$89
Car Parts Kit
$156

Your products, ready for Agentic Commerce

Agentic Commerce helps New Zealand businesses connect their product and payment systems into the new generation of agent-driven commerce — across OpenAI, Google, Anthropic, and Meta.

These are not four copies of the same protocol. OpenAI's Agentic Commerce Protocol (ACP) shares your catalogue with ChatGPT, and OpenAI is now testing paid visual ads during ChatGPT image generation as a separate channel. Google's Universal Commerce Protocol (UCP) covers the shopping journey, with Agent Payments Protocol (AP2) for signed payment mandates and Agent-to-Agent (A2A) as the way agents talk to each other. Anthropic's Claude for commerce is a blueprint for an agent inside your own app, and it stops before payment. Meta is testing in-app discovery and one-tap checkout, plus a messaging agent, without an open commerce protocol of its own.

From your existing product or checkout data, we prepare the feeds, checkout handoffs, and payment flows each of those surfaces actually asks for, so your products can be found and bought wherever customers are already talking to an agent.

Get Started Today

What We Do

We help NZ brands, distributors, and retailers prepare for a world where AI agents handle product discovery, and sometimes checkout, across OpenAI, Google, Anthropic, and Meta.

  • Structuring your catalogue for an ACP product feed into ChatGPT, and for Google's Universal Commerce Protocol
  • Mapping product, pricing, and availability data to the schemas those agents can read
  • Preparing checkout and payment flows for ACP where you are an approved partner, and for Google's AP2 mandates
  • Making the same catalogue usable in Claude for commerce and in Meta's in-app shopping and messaging agents, without handing over your checkout
  • Hosting, validating, and continuously maintaining your feeds and endpoints as the options evolve

Example: Multi-Protocol Agent Commerce Feed

An ACP product feed is how ChatGPT reads your catalogue. Google's UCP covers discovery through to post-purchase, and AP2 adds a signed payment mandate when an agent is allowed to pay. A2A is only the transport between agents, not a second checkout standard.

{
  "@context": "https://agenticcommerce.dev/schema",
  "@type": "ProductFeed",
  "version": "1.0",
  "merchant": {
    "id": "nz-outdoor-co",
    "name": "NZ Outdoor Co",
    "acp_enabled": true,
    "checkout_endpoint": "https://api.nzoutdoor.co/checkout",
    "payment_endpoint": "https://api.nzoutdoor.co/payment"
  },
  "products": [
    {
      "id": "bike-carbon-001",
      "name": "Carbon Road Bike",
      "description": "Lightweight carbon frame road bike",
      "price": 2499,
      "currency": "NZD",
      "category": "cycling",
      "availability": true,
      "inventory": {
        "quantity": 15,
        "tracking": true
      },
      "shipping": {
        "weight": 8.5,
        "dimensions": {
          "length": 180,
          "width": 30,
          "height": 100
        }
      },
      "images": [
        "https://cdn.nzoutdoor.co/bike-001-1.jpg",
        "https://cdn.nzoutdoor.co/bike-001-2.jpg"
      ],
      "attributes": {
        "brand": "NZ Cycling",
        "material": "Carbon Fiber",
        "size": ["S", "M", "L"]
      },
      "tags": ["road", "carbon", "racing"]
    }
  ],
  "metadata": {
    "last_updated": "2024-01-15T10:30:00Z",
    "feed_version": "1.2.3"
  }
}

Why Now

AI-driven commerce is moving fast, and the four big surfaces do not offer the same thing. OpenAI's ACP puts your catalogue into ChatGPT, with in-chat checkout only for approved partners. OpenAI has also announced a visual ad format: from later in October 2026, an initial group of US advertisers will test clearly labelled image ads that appear alongside, not inside, the pictures ChatGPT generates. Google's UCP is the shopping journey on AI Mode and Gemini, and AP2 is the payment mandate underneath it.

Anthropic's Claude for commerce, launched in 2026, lets a retailer run a shopping agent that fills a cart and then hands the buyer to the merchant's own checkout. Meta is testing one-tap checkout on Facebook and Instagram, and a Business Agent that can sell in WhatsApp, Messenger, and Instagram messages.

New Zealand businesses can prepare the catalogue and checkout once, and be ready as each surface opens further.

2024-2025

OpenAI and Stripe launch ACP

Instant Checkout starts in ChatGPT for approved US merchants. In 2026 the emphasis shifts to product discovery, with the merchant's own checkout for everyone else. In October 2026 OpenAI adds visual ads during ChatGPT image generation, tested first with US advertisers

2025

Google splits payments from the shopping journey

AP2 launches in 2025 with 60+ partners. UCP follows in January 2026 for discovery, checkout, and post-purchase on AI Mode and Gemini

2026

Anthropic and Meta join, differently

Claude for commerce is an open blueprint that does not take payment. Meta tests in-app checkout and a messaging agent, with no open protocol of its own

Who It's For

The rise of agent-driven commerce benefits any NZ business selling physical products or handling payments online. If your brand sells goods, manages catalogues, or takes online payments, preparing for OpenAI, Google, Anthropic, and Meta means your products can be discovered, and purchased where that surface actually checks out, inside the agent your customer is already using.

Automotive Parts

Distributors and retailers serving the automotive industry

Bike

Bike & Outdoor

Equipment retailers for cycling and outdoor enthusiasts

Home & Garden

Suppliers and specialists in home improvement

Importers

Manufacturers and brands bringing products to NZ

E-commerce

Specialty brands selling online

Retailers

Multi-channel businesses with physical and online presence

If your business sells products online, these agents are your next channel.

Latest update: OpenAI launches Businesses in ChatGPT

On 10 November 2026 OpenAI opened Businesses in ChatGPT in beta, so eligible businesses can claim a profile in Business Hub, keep details and product feeds current, and see aggregated mentions and website clicks. Eligible US ecommerce and online-service businesses can also publish a Business Agent that answers shoppers’ questions inside ChatGPT; the agent links people to the merchant’s own website to complete a purchase, booking, or order enquiry. Eligible NZ businesses may be able to claim a profile and view insights; Business Agents are US-only for now. Read OpenAI's announcement (10 November 2026)  ·  More on ChatGPT business profiles

Earlier: Google's Universal Cart launches in the US

Google has rolled out Universal Cart across Search and the Gemini app in the US, saving items from many retailers in one cart, with checkout powered by the Universal Commerce Protocol (UCP) and the merchant remaining seller of record. Read Google's announcement (15 October 2026)

ChatGPT business profiles

On 10 November 2026 OpenAI launched Businesses in ChatGPT in beta. A claimed profile lets a business keep its details current in ChatGPT and see how people engage with it. This is a merchant-facing summary of what OpenAI has stated, with a New Zealand angle.

Last updated: 12 November 2026 (NZDT)

  • What a business profile is

    In Business Hub, a company can claim its organisation in ChatGPT. Once verified, it can update key details and add self-service product feeds with pricing and availability, so people exploring products and services in ChatGPT can see more accurate information. OpenAI says 1.2 billion people use ChatGPT each week. Claiming does not guarantee higher placement or sales, and ChatGPT continues to make independent recommendations.

  • How to claim one and keep product feeds current

    Eligible businesses can claim through Business Hub in ChatGPT: search for the business, confirm the managing account, and verify with a business phone, business email, website domain, or a Shopify store connection. Shopify merchants can also connect from the Shopify admin. After the claim is approved, OpenAI requires identity verification with Persona before you can publish profile changes, connect a product feed, view insights, or create a Business Agent. A blue check appears on the profile only after that Persona check is approved. Retailers can then connect a product feed, including a Shopify feed or a CSV or hosted URL that follows OpenAI’s product feed specification, to share prices and availability. OpenAI reviews and publishes changes, and updates can take time to appear. Connecting a feed does not publish an agent or guarantee that ChatGPT will recommend the products. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim.

  • Insights: mentions, clicks, and discovery topics

    Business Hub shows aggregated activity over the past 28 days, including how often the business is mentioned and how often people click through to its website. Merchants can also see discovery topics — common themes in ChatGPT answers that mentioned or cited the business. OpenAI does not share users’ conversations or Business Agent chats with businesses. Insights appear only when activity meets reporting thresholds; a blank metric does not necessarily mean there was no activity. For an online business, a mention counts when ChatGPT references the website, not the brand name alone.

  • Business Agents, and who is eligible

    After claiming, eligible organisations can build, test, and launch a Business Agent that answers questions using the business’s own information. When a business appears in a ChatGPT response, people can open its profile and, if an agent is available, start a clearly labelled conversation that is separate from the original chat and from ChatGPT’s independent answers. Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads; sponsored placements are clearly labelled. Business Agents are currently available only to eligible ecommerce and online-service businesses in the United States that have a website and meet the industry rules in OpenAI’s Business Agents Policy. Verification alone does not guarantee agent eligibility. You do not need Shopify, an Ads account, or a ChatGPT Enterprise agreement to claim a profile, and claiming, publishing an agent, and advertising are separate steps. OpenAI says it plans to expand Business Agents to more markets and business categories.

  • Purchases still happen on the merchant’s own site

    A Business Agent cannot complete a purchase, make a booking, or check a customer’s order. OpenAI’s help centre says the current experience lets the agent explain products and policies and link to the merchant’s website, where customers complete those actions. This is separate from Instant Checkout in ChatGPT, which remains limited to approved partners.

  • What applies to NZ businesses now

    OpenAI says any eligible business located where ChatGPT is available can claim a profile through Business Hub, subject to industry, location, and verification checks. That includes New Zealand for eligible businesses, so an NZ merchant may be able to claim a profile, keep details and product feeds current, and view insights once verification is approved. Business Agents are US-only for now. OpenAI also notes that local stores and restaurants can currently claim only an existing US listing, and that claiming is initially available to eligible businesses with a website. If you run an eligible online business and cannot find a listing, Business Hub may offer an option to add one.

Sources: OpenAI announcement (10 November 2026)  ·  OpenAI help: Setting up your business on ChatGPT  ·  Businesses in ChatGPT  ·  Business Agents Policy

New use cases

Recent, real examples of AI agents discovering products, completing a checkout, or making a payment — written for NZ merchants. Nearby markets first where they exist; otherwise global cases that matter if you sell online from New Zealand.

Last updated: 12 November 2026 (NZDT)

  • Shopify Shop MCP — agents can finish Shop Pay checkout

    On 13 October 2026 Shopify opened Shop MCP, so a compatible AI agent can search more than a billion products in Shopify Catalog, build a cart, and complete Shop Pay checkout after the shopper confirms the total and payment method. Those orders appear in the merchant’s Shopify admin like any other order, and existing Catalog integrations do not need to change.

    Shopify changelog: Shop MCP (13 October 2026) →

  • Google UCP checkout reaches Canadian shoppers

    On 4 November 2026 Google began rolling out Universal Commerce Protocol (UCP) direct checkout to Canadian shoppers in AI Mode in Search and the Gemini app, starting with eligible retailers including lululemon, select Shopify merchants, Shoppers Drug Mart and Simons. Shoppers can pay with Google Pay using details already saved in Google Wallet, and the retailer stays the seller of record. New Zealand is not part of this rollout.

    Google Canada announcement (4 November 2026) →

  • TikTok Buy Direct and Shopping Assistant

    On 5 October 2026 TikTok announced Buy Direct, a one-click in-app checkout that lets shoppers buy from a brand in the For You feed without leaving TikTok, and Shopping Assistant, a conversational agent that can cover product details, shipping, sizing, availability and purchasing in one conversation. TikTok is building these with commerce and payments partners including Salesforce, Shopify, Shoplazza and Stripe. The announcement does not state New Zealand availability.

    TikTok newsroom (5 October 2026) →

  • Walmart lets customers authorise agents to shop

    On 21 October 2026 Walmart said customers will be able to authorise third-party AI agents to shop at Walmart and Sam’s Club through Agent Profiles, with a spending limit or approval for every purchase, and is opening a beta Agent Gateway so agents can shop through a structured connection rather than a website built for people. This is a US retail pattern, not a New Zealand storefront, but it shows how a major merchant is letting agents buy while the customer stays in control.

    Walmart announcement (21 October 2026) →

Top agentic commerce options for New Zealand

Editorial shortlist of tools NZ merchants and businesses can use today so AI agents can discover, recommend, or help buy products — not just chatbots. Ranked by NZ usefulness, agentic capability, trust, and maturity. Not a scorecard.

Last updated: 12 November 2026 (NZDT / Pacific·Auckland)

  1. Shopify Catalog & Agentic Storefronts

    Auto product syndication to AI channels

    Structured product data from eligible Shopify stores, syndicated to ChatGPT, Microsoft Copilot, and other AI shopping surfaces — with the merchant remaining seller of record.

    Why: The practical default for Kiwi Shopify stores. Eligible products enter Catalog without a separate feed app, and Agentic Storefronts are managed in admin under Sales channels → Agentic.

    NZ access: NZ merchants on Starter+. ChatGPT and Copilot discovery currently need you to sell to US customers (your store can still be based in NZ). No extra AI-channel transaction fees beyond normal processing.

    Shopify Catalog help →  ·  How agentic commerce works (NZ) →

  2. Shopify browser-agent checkout (WebMCP)

    Agents can finish checkout — NZ stores on

    From late September 2026, Shopify published WebMCP tools so a browser agent can read checkout, change address or shipping, apply a discount, and place the order after the shopper agrees — with Shop Pay or guest payment hand-off.

    Why: One of the few agentic checkout capabilities already switched on for New Zealand Shopify stores, with no merchant configuration required.

    NZ access: Live on the current checkout where Shop Pay / Shopify Payments apply (available in NZ). Shopper-side agents (e.g. Muse, Gemini auto browse) are still scarce in NZ — the pipe is ready before the traffic is.

    NZ coverage of the Shopify change →

  3. Google Merchant Center — AI performance insights

    NZ-listed AI visibility reporting

    Organic share-of-voice and shopping-stage reporting for how your brand appears in conversational queries on Google AI Mode and AI Overviews.

    Why: The first major vendor report that officially includes New Zealand for AI shopping surfaces — useful while Universal Cart / UCP checkout are still overseas.

    NZ access: Merchant Center accounts in New Zealand (also AU, CA, IN, US) for English-language queries. Analytics → Products → AI performance.

    About AI performance insights →

  4. Claude for commerce (blueprint)

    Open reference — you build & host

    Anthropic’s open shopping-agent and merchant-agent blueprint: catalogue search, cart hand-off, inventory and listing skills, with every merchant write staged until a human approves.

    Why: Best “build your own agent on your store” path NZ engineering teams can start today, without waiting for US-only Instant Checkout products.

    NZ access: Fork the GitHub blueprint; run on the Claude API (NZ is on Anthropic’s supported regions) or Bedrock / Vertex / Foundry. Not a hosted checkout SaaS — you own deployment and payments.

    claude.com/solutions/commerce →  ·  GitHub blueprint →

  5. Respira ARC (WooCommerce)

    Self-hosted AI feeds + llms.txt

    Free WooCommerce plugin that builds ChatGPT (OpenAI), Google Shopping, and social catalog feeds on your server, publishes a store llms.txt, and attributes orders that came from AI assistants.

    Why: Strong NZ Woo path when you are not on Shopify — feeds stay on your host, checkout stays on your site, and you register URLs with each platform yourself.

    NZ access: Install from WordPress.org on any NZ Woo store. OpenAI shopping results are still centred on US ChatGPT users; ARC does not implement ACP/UCP in-chat checkout.

    Respira ARC on WordPress.org →

  6. Agentic Commerce Protocol (ACP)

    Open seller checkout sessions

    Open standard for agents to create, update, and complete checkout sessions against your store while you remain merchant of record — the same protocol family behind ChatGPT’s commerce stack.

    Why: Gives NZ custom / headless stacks a documented way to speak “agent checkout” even when Instant Checkout products are paused or region-locked.

    NZ access: Spec is open to implement. Agent surfaces that consume ACP vary by region; ChatGPT product discovery shopping is currently live for US users.

    ACP seller guide →  ·  ChatGPT merchants →

  7. Universal Commerce Protocol (UCP)

    Open cart & checkout profile

    Vendor-neutral protocol (Shopify + Google and others) for publishing a commerce profile at /.well-known/ucp and exposing cart/checkout sessions agents can call.

    Why: Future-proofs NZ stores for Google AI Mode / Gemini and multi-agent checkout. Shopify stores already publish a UCP profile that agents can probe.

    NZ access: Spec open at ucp.dev — implement anytime. Google’s Universal Cart and Merchant Center UCP hub are US-first (AU/CA next); see the not-yet section.

    ucp.dev →  ·  Google UCP Merchant Center guide →

  8. Shopify Agentic Plan

    US-buyer channels · no monthly fee

    Sidecar for brands on SAP, custom ERPs, or other platforms: sync products into Shopify Catalog and sell through AI channels powered by Shopify Checkout without a full replatform.

    Why: Useful for NZ exporters and multi-channel brands that want Catalog syndication without moving the whole store to Shopify.

    NZ access: Globally available for businesses selling to US buyers; pay standard processing when sales run through Shopify Checkout. Confirm current terms with Shopify.

    Agentic Plan overview (Shopify NZ) →

  9. Product Feed PRO (AdTribes) — OpenAI channel

    WooCommerce ChatGPT feed template

    Mature Woo feed plugin with a built-in OpenAI / ChatGPT channel (JSONL.GZ and related formats), plus Google and other shopping channels many NZ stores already run.

    Why: Lowest-friction ChatGPT feed path if you already use AdTribes for Google Merchant Center — map once, refresh on a schedule, register the URL with OpenAI.

    NZ access: Free Product Feed Pro (v13.5.6+) or Elite on any NZ Woo store. Apply at chatgpt.com/merchants; shopping results currently live for ChatGPT users in the US.

    AdTribes OpenAI feed guide →

  10. CatalogAudit — agent readiness check

    Free Shopify UCP / catalog probe

    Public tool that reads a Shopify store’s /.well-known/ucp profile the way an agent would, looks up products, and tests whether they can enter a cart.

    Why: Fast sanity check before you rely on AI channels — catches missing categories, weak catalog rows, and products agents cannot cart.

    NZ access: Works on any public Shopify storefront, including .co.nz domains. Public data only.

    catalogaudit.app/agent-check →

Notable global options not yet available (or not GA) in NZ

These matter for the agentic commerce frontier, but NZ merchants generally cannot use them as a primary stack today — region lock, US-buyer requirements, paused products, or local pilots that are not general availability.

  • Stripe Agentic Commerce Suite

    Catalog syndication and Stripe-managed agent checkout. Supported countries are the US, Canada, and a listed set of European markets — New Zealand is not on that list.

    Stripe Agentic Commerce for sellers →

  • Google Universal Cart & Merchant Center UCP hub

    Universal Cart launched in the US on 15 October 2026. UCP-powered direct checkout began rolling out to Canadian shoppers in AI Mode and Gemini on 4 November 2026. The Merchant Center UCP integration hub remains US-first, with simplified Merchant Center access in Canada due to start next year. NZ is not an eligible market for UCP-powered checkout yet — prepare feeds now, buy later.

    Google Universal Cart announcement →

  • OpenAI Instant Checkout (standalone in-chat buy)

    OpenAI has moved away from a standalone Instant Checkout experience toward discovery and merchant-owned checkout. ChatGPT shopping results are currently live for US users; NZ Instant Checkout onboarding is not a path today.

    ChatGPT merchants →

  • PayPal Store Sync / Agentic Commerce Services

    Store Sync targets physical-goods merchants selling to US customers in USD. Not a current NZ-primary agentic catalog path.

    PayPal Store Sync overview →

  • Meta Muse

    Personal shopping agent with Shop Pay on Shopify partnerships — available in markets such as the US (and reported CA/JP), not New Zealand as of late October 2026.

    IAB NZ on Meta Connect 2026 →

  • Perplexity Instant Buy

    In-chat purchase flows are tied to US shoppers / PayPal Instant Buy. NZ stores may still be discoverable via crawling or merchant programmes, but Instant Buy is not an established NZ checkout path.

    What is Instant Buy? →

  • Amazon Shop Direct & Buy for Me

    On 4 November 2026 (US time) Amazon opened the free, self-service Shop Direct Merchant Workspace: merchants reuse existing product feeds (or connect via Feedonomics, Salsify, CEDCommerce or VersaFeed) so products surface in Amazon search and the Alexa for Shopping agent, and Buy for Me can complete eligible purchases on the merchant’s own site. Shop Direct is available to US customers only — relevant to NZ exporters selling to US buyers, not to NZ shoppers.

    Amazon’s Shop Direct Merchant Workspace announcement →

Editorial shortlist for New Zealand merchants — not paid placement. Regions, prices and plans change; always confirm on the vendor site before you buy or integrate. Prefer options you can sign up for or implement today.

💬 Get in touch to prepare your catalogue

Prepare your business for OpenAI, Google, Anthropic, and Meta — four different ways an agent can find your products and, in some cases, take the buyer to payment.

We help NZ brands establish product feeds, checkout handoffs, and payment flows so you are positioned for the next era of online commerce.

Email: hello@agenticcommerce.co.nz